Z Sulehri International

Overview

Choosing the Right Market

The question was not only what to sell but where to sell it. We researched the market before any design or code, and had to do it twice.

1. 01. First suggestion

   A market outside the US

   Our first research recommended a country outside the United States, where demand and competition looked best. The client wanted to stay in the US, so we went back to the data.

2. 02. Second audit

   Narrowing down the US

   We compared US states and cities on search volume and competition, looking for a place where a manufacturer could compete: enough demand, but far fewer competitors than elsewhere.

3. 03. The decision

   Ohio

   Ohio had good search volume and less competition, and it needed less time to rank and start generating orders than other states and cities, so the client chose it.

Keyword and search volumes were measured with SEO research tools including Semrush and Ahrefs.

What We Built

• 01

  A catalogue of about 190 products

  Workwear organised into clear categories for flame retardant, hi-vis, and men's and women's workwear, with every product live at launch so the catalogue was complete from day one.

• 02

  Built to be found

  An SEO-ready structure with a clean category hierarchy, XML sitemaps, breadcrumbs and structured data for categories and articles, written around what Ohio business buyers search for.

• 03

  Content for buyers' questions

  We wrote buyer guides on ANSI hi-vis classes, the NFPA 2112 flame-resistance standard, and how private-label workwear manufacturing works. Each answers a search buyers make before they order.

• 04

  Custom orders and the Design Lab

  Custom sizing and a Design Lab: customers can upload a picture of a product that is not in the catalogue, customise it and place a custom order, even if the product is not listed.

• 05

  Built to convert

  A store designed for bulk and business buyers, with quick routes from category to product to order, and a clear path for large or custom requests so bigger orders do not stall.

• 06

  Ready on day one

  Checkout accepts Stripe and PayPal, shipping and tracking were set up before launch, and every product on the site was live on launch day, so the store could trade at once.

Under the Hood

What is running on the live site today, from its structure and code to its speed and tracking.

• Search structure

  Canonical URLs and breadcrumb markup on every page, collection data on category pages and article data on the guides, with a US English language setting, all running on the Yoast SEO plugin.

• Speed

  A LiteSpeed server with page caching, images delivered as WebP and lazy-loaded, and the lightweight Hello Elementor theme, which keeps pages fast across a catalogue of around 190 products.

• Tracking & insight

  Google Analytics 4 and Search Console connected through Site Kit, so organic traffic, search queries and landing pages can be measured category by category from the day the store launched.

• Page building

  Elementor Pro with The Plus Addons gives the team flexible layouts for category pages and landing pages without custom code on every page, so new pages are quick to build and stay consistent.

Tools & Stack

Screens & Layouts

• Screenshot to be added

  Home page, desktop

• Screenshot to be added

  Category page, mobile

• Screenshot to be added

  Product page

Results & What's Next

The store is live and the SEO work has just started, so there are no ranking or order figures to report yet. We will add real numbers here as they come in.