My Areas of Expertise
Available for Projects17 services across the four stages of the Growth System: Build, Grow, Convert and Automate. Take one, take all four, or start wherever your business needs to move first. Everything is built knowing the next stage is coming.
01 Build6 services
The platform your business runs on, structured for search and for everything that comes after it.
WordPress Development
Fast, secure WordPress sites built to rank, convert and scale, structured for search from day one.
Shopify Development
Shopify stores built around the product page and checkout, with structure, speed and tracking handled before launch.
WooCommerce Development
Ecommerce on WordPress for businesses that need content and selling in one place, with full control over checkout.
Custom Development (React & Next.js)
Bespoke websites and web applications in React and Next.js, with fast server-rendered pages, for projects that have outgrown a template or a CMS.
SaaS Development
Custom platforms and web applications with user accounts, dashboards and billing, built in stages.
UI/UX Design & Optimisation
Interface design in Figma that makes a site easier to use and to buy from, on its own or as part of a build.
02 Grow5 services
Qualified visitors from Google results, AI-generated answers and paid search.
Search Engine Optimisation
Technical, on-page and content SEO that earns rankings, reported on leads rather than impressions.
AI Search Optimisation (AEO & GEO)
Entity clean-up, structured data and answer-ready content, so AI engines can understand, summarise and cite you.
Shopify SEO
Collection, product and category optimisation built around how ecommerce buyers actually search.
Google Business Profile Management
Local map-pack visibility: profile rebuild, consistent business details, review handling and ongoing posts.
Google Ads Management
Paid search managed for cost per lead, with tracking and landing pages aligned before spend begins.
03 Convert3 services
Capture the demand you've created, so no enquiry is missed, forgotten or followed up late.
Conversion Rate Optimisation
Heatmaps, funnel analysis, landing pages and testing that turn more of your existing traffic into enquiries.
CRM & Automation Systems
One place where every enquiry lands, is followed up automatically and is tracked to its source, built on GoHighLevel, HubSpot or Pipedrive.
Sales Funnels & Marketing Automation
Landing pages with email and SMS sequences that keep the conversation going after someone leaves your site.
04 Automate3 services
Hand the repetitive work to AI, so the system keeps running when nobody is at a desk.
AI Chatbots & Booking Systems
Assistants trained on your content that answer questions, qualify enquiries and book calls, with a human hand-off.
AI Workflow Automation
Repetitive internal work, such as moving data between tools or assembling reports, handled by software.
Agentic AI Automation
AI agents that complete multi-step tasks across your existing tools, with defined limits and human checkpoints.
- 01
Build
Websites, Stores & Apps
Fast, structured sites.
- 02
Grow
SEO, AI Search & Ads
Found on Google, AI & ads.
- 03
Convert
CRO, CRM & Funnels
Visitors into customers.
- 04
Automate
AI & Workflow Automation
AI follow-up, always on.
Different disciplines. One connected growth system.
Tools I Work With
What Clients Say
5.0 · 16 Google reviews (opens in a new tab)One System. Four Stages.
- 01 Build
Foundations
Establish a strong, robust digital foundation.
- 02 Grow
Visibility
Improve visibility on search engines, AI platforms and paid search.
- 03 Convert
Activation
Turn website traffic into enquiries and customers.
- 04 Automate
Automation
Let AI handle the repetitive work and the follow-up.
Awards & Recognition
AwardBest Speaker, AI & Prompt Engineering
Al-Khidmat Foundation Pakistan (short course) · 2024
WinnerStand-Up Comedy Winner, Bestival
Beaconhouse National University, Lahore · 2019
CertificateSoftware Development (with C#, .NET)
Theta Solutions · 2017
Frequently Asked Questions
- 17 services across four stages. Build: WordPress, Shopify, WooCommerce, custom React and Next.js development, SaaS and UI/UX design. Grow: SEO, AI search optimisation, Shopify SEO, Google Business Profile and Google Ads. Convert: conversion rate optimisation, CRM systems and sales funnels. Automate: AI chatbots and booking, AI workflow automation and agentic AI.
- Yes. Each stage is sold separately and most clients start with one. Everything is built knowing the next stage is coming, so you can add the others later without rebuilding.
- Yes. Work is fully remote, for clients across Pakistan, the UK, the US and the Gulf.
- Both. I lead the strategy, and larger projects are delivered under my direction by the XCONS Solutions teams in London and Lahore.
- Book a consultation. I'll look at your site, your traffic and how enquiries are handled today, then tell you which stage you actually need.
Let's Build Something That Grows.
One challenge or the whole system. Let's find the right starting point.










