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Fakhar E Abbas Alvi
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EXODUS Apparels

E-commerce Website

A New Zealand women's leather fashion store with a product-focused shopping experience.

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exodusapparels.nz
Client
EXODUS Apparels, New Zealand
Delivered by
XCONS Solutions Ltd. (UK) logoXCONS Solutions Ltd. (UK)
Timeline
LaunchedSep 2026SEO sinceOct 2026
Growth system stages
GrowBuildConvert

Overview

EXODUS Apparels is a women's leather clothing brand: dresses, skirts, shorts, pants, vests, corsets, blazers, coats and accessories, cut to the customer's own measurements from XS to 4XL, or made to a custom request.

XCONS Solutions Ltd. took the project from the first round of market research to a live online store, and now runs its SEO. We chose the market, built a store ready to be found and to convert, and launched it fully stocked.

The store is positioned in a specific, searchable niche: women's leather clothing, cut to measure, in a market where demand was already proven and no dedicated competitor was serving it.

What this covered

  • Market Research
  • WooCommerce Development
  • SEO & AI SEO
  • Conversion

Project leadership

Led by Fakhri Abbas, who initiated the project and guided it from market research to launch. One XCONS leadership team oversees both the UK and Pakistan companies, with dedicated delivery teams in each.

Choosing the Right Market

The client first planned to launch in the United States. Before any design or code, we ran a full market audit to find where his products had the best chance of winning.

  1. 01. The plan

    Start with the US

    The client's first plan was a United States launch, the market he knew best. We tested that plan with a full audit of search demand and competitors before committing to it.

  2. 02. The audit

    Demand without competition

    New Zealand showed strong search volume. Existing leather stores mostly sold jackets and basics, and we found no dedicated women's leather store offering skirts, dresses, pants, vests and corsets.

  3. 03. The decision

    Fill the gap first

    With clear demand and nobody filling the gap, the client moved his launch to New Zealand, with the chance to become the first dedicated women's leather store in that market.

Keyword and search volumes were measured with SEO research tools including Semrush and Ahrefs.

What We Built

  • 01

    A full women's leather range

    Collections for corsets, blazers, coats, dresses, bodysuits, capes and ponchos, and accessories, each split into sub-collections so shoppers and search engines can find every product type.

  • 02

    Made-to-measure sizing

    Custom sizing from XS to 4XL, with a step-by-step guide on how to measure yourself, so customers can order leather cut to their own measurements with confidence.

  • 03

    Full customisation

    If a piece is not listed in the store, customers can request any custom leather product they want. Nothing is off the menu, so the store sells far more than its catalogue.

  • 04

    Built to be found

    An SEO-ready structure: a clean collection hierarchy, breadcrumbs, structured data for the organisation, website and FAQs, and content prepared for AI search, so Google and AI assistants understand the store.

  • 05

    Built to convert

    Product-focused pages designed around the buying decision, with prices in NZD, delivery across New Zealand, a short route from product to checkout, and WhatsApp for quick questions.

  • 06

    Ready on day one

    Payments, shipping and tracking were set up before launch, and every product on the site today was live on launch day, so the store could start trading straight away.

Under the Hood

What is running on the live site today, from its structure and code to its speed and tracking.

  • Search structure

    Canonical URLs and breadcrumb markup on every page, a New Zealand English language setting, and organisation, website and FAQ structured data, all running on the Yoast SEO plugin.

  • Speed

    A LiteSpeed server with page caching, images served as WebP and lazy-loaded below the fold, and fonts set to swap in, so text appears at once and pages load fast on mobile.

  • Tracking & insight

    Google Analytics 4 and Search Console connected through Site Kit, plus Microsoft Clarity for heatmaps and session recordings, so we can see how shoppers find and use the store.

  • Customer touchpoints

    Instagram, Facebook and Pinterest profiles linked from the site, and a WhatsApp link so shoppers can ask a question in one tap, especially on a phone.

The Approach

Growth System framework
01

Phase 1

Grow

Market research

Search-demand, keyword and competitor research across candidate markets, used to choose where to launch and which products to lead with. The answer was New Zealand.

Tools: Semrush, Ahrefs

02

Phase 2

Build

The store

A WordPress and WooCommerce store built with Elementor, structured from the first page for search, speed and a large, well-organised catalogue of made-to-measure products.

Tools: WordPress, WooCommerce, Elementor

03

Phase 3

Convert

Conversion

Custom sizing, full customisation requests, clear product pages and a short route to checkout, all designed around how customers actually decide to buy leather online.

Tools: WooCommerce, Microsoft Clarity

04

Phase 4

Grow

Ongoing SEO

SEO since October 2026: keyword and content work, technical checks in Search Console, and AI-search optimisation, all aimed at growing organic traffic and orders over time.

Tools: Yoast SEO, Site Kit, Semrush, Ahrefs

Tools & Stack

  • WordPress
  • WooCommerce
  • Elementor
  • Hello Elementor theme

Screens & Layouts

  • Home page, desktop

  • Collection page, mobile

  • Product page

Results & What's Next

The store launched at the end of September 2026 and the SEO work began in October 2026. It is too early for ranking or sales figures, and we will add real numbers here as they come in.

Where it stands

“Launched in a market with high demand and no dedicated competitor.”

What happens next: we keep growing organic traffic with ongoing SEO, watching search performance in Search Console and shoppers' behaviour in Clarity.