Workwear Manufacturer

Overview

Designing for Wholesale Buyers

A wholesale buyer does not shop the way a consumer does. Before any design, we planned the site around how a business actually buys workwear from a manufacturer.

1. 01. The buyer

   Businesses, not shoppers

   The audience is UK wholesalers, uniform suppliers, contractors and company buyers. They compare suppliers on minimum order, samples and customisation, not on a basket and a checkout.

2. 02. The route

   A quote, not a cart

   Orders start with a conversation about quantities, branding and specifications. So the site's main route is a quote request, with a sample request and a general enquiry beside it.

3. 03. The search

   One page per search

   We mapped the searches a UK buyer makes, such as wholesale, hi-vis and private label, to separate pages, so each page has one clear topic and one keyword-led title.

The result is a site where every search, page and form has a purpose: find the supplier, check the range, ask for a quote.

What We Built

• 01

  A wholesale catalogue

  A catalogue of four category pages (men's, women's, hi-vis and flame retardant), each listing its garment styles with wholesale and custom options, so buyers can see the range at a glance.

• 02

  A real quote request

  A wholesale quote form with quantity bands from 25 to 500+ pieces, nine customisation options, and artwork upload that accepts vector logo files, so a buyer can send a full brief in one go.

• 03

  Samples and enquiries

  A separate sample request form and a general enquiry form. Each one sends the team a notification and the buyer a confirmation email, so no request is left wondering.

• 04

  Built to be found

  Keyword-led titles and descriptions, canonical addresses, breadcrumbs, a 17-page sitemap and structured data on every page, so Google and AI assistants can understand the business and its range.

• 05

  Content and guides

  All the site's copy and four buyer guides, written by XCONS: sourcing from Pakistan, private label, minimum order quantities, and embroidery versus printing, each with answer-ready FAQs.

• 06

  Privacy-first measurement

  Google Analytics and Microsoft Clarity load only after a visitor accepts cookies, and the site has privacy, cookie, and terms pages. Measurement is built in without tracking people who have not agreed.

Under the Hood

What is running on the live site today, from its structure and code to its speed and tracking.

• Search structure

  Structured data for the business, the website, breadcrumbs, services and offers, FAQs, articles, and the contact page, backed by one XML sitemap and a clean robots file.

• AI-ready

  An llms.txt file that summarises the business, its categories and guides for AI assistants, and a robots file that welcomes AI crawlers, so the site can be quoted accurately in AI answers.

• Forms that hold up

  Server-side validation, a hidden spam trap, a minimum fill time, a consent box, and limits on file types and sizes, with a share-a-link option for larger files.

• Fast and flexible

  Server-rendered React pages on Vercel's global network with images optimised by Next.js, and a light and dark theme the visitor can switch between.

Tools & Stack

Screens & Layouts

• Screenshot to be added

  Home page, desktop

• Screenshot to be added

  Quote form, mobile

• Screenshot to be added

  Category page

Results & What's Next

The site launched in October 2026 as a complete B2B wholesale website: custom design, custom code, written content and buyer guides, working quote, sample and enquiry forms, and a search-ready structure from the first day.