Win Jobs Limited

Overview

The Challenge

Win Jobs is our biggest build. Three problems had to be solved in the design itself, because none of them can be fixed later.

1. 01. Scale

   Onboarding by hand does not scale

   Every client has its own trade, services, coverage area, package and campaigns. Building each one by hand means twice the clients is twice the work, and the business is capped by one person's time.

2. 02. Margins

   Thin margins, exact costs

   Lead generation for trades earns little per enquiry, so the cost of winning one must be known to a campaign, a page and a keyword, not estimated once a month.

3. 03. Capture

   No enquiry can be lost

   Most platforms generate leads well and capture them badly: slow follow-up, missed calls and untracked sources. Reports look healthy because the leak never shows up in them.

The governing decision: map the whole customer journey first, then build one system to carry people through it, so that each stage hands off to the next automatically.

One Connected System

Rather than building separate tools and joining them up afterwards, we mapped the full journey, from a tradesperson finding Win Jobs to their campaigns being improved months later. Nothing waits for someone to remember it.

1. 01

   Sign up

   A trades business registers and picks its trade, services and coverage area, one short step at a time.

2. 02

   Subscribe

   It chooses a package, is verified, and subscribes through Stripe.

3. 03

   Onboard

   Payment triggers the CRM record, custom fields, welcome sequence and internal tasks automatically.

4. 04

   Launch

   The client's landing page and campaign are queued for deployment from reusable templates.

5. 05

   Advertise

   Google Ads run on a repeatable structure, with dedicated phone numbers and conversion tracking.

6. 06

   Generate leads

   Enquiries arrive by form and by phone, and an AI assistant qualifies them before a person steps in.

7. 07

   Track

   Every lead is tied to a campaign and a page, with a real-time Slack alert as it arrives.

8. 08

   Optimise

   Campaign results and Clarity recordings show what to change, and the changes follow the evidence.

The Offer We Built For

Everything was designed around four monthly plans. Each one bundles the management fee with a Google Ads budget, so the client pays one clear price.

• Starter

  £600/ month + VAT

  Sole traders and one-man businesses

  Google Ads spend

  £300

  Estimated leads

  8 to 12 / month

• Growth

  £900/ month + VAT

  Small teams of 2 to 4 people

  Google Ads spend

  £500

  Estimated leads

  12 to 18 / month

• Pro

  Popular

  £1,200/ month + VAT

  Growing companies with up to 8 employees

  Google Ads spend

  £700

  Estimated leads

  18 to 25 / month

• Elite

  £1,500/ month + VAT

  Larger companies with 8 or more employees

  Google Ads spend

  £900

  Estimated leads

  25 to 35 / month

Prices are per month plus VAT. Each trade is managed on an exclusive area basis: one business per trade in each location, subject to availability. Lead estimates assume a fully optimised campaign.

The Website

The public face of Win Jobs is a WordPress website we built from scratch. It sells the service, answers every question a tradesperson has, and hands visitors straight to the platform.

• 01

  A custom WordPress build

  Built in WordPress with Elementor Pro on the lightweight Hello theme, so every page is designed to the Win Jobs brand instead of coming from a ready-made template.

• 02

  Brand and design

  A bold, modern look in dark blue, yellow and white. It is mobile-first, because tradespeople are rarely at a desk, and made from reusable sections so new pages stay consistent.

• 03

  A page for every question

  Home, About, Trades, Pricing, Case Studies, Blogs and Contact, plus privacy, terms, refund and cookie policies, so a trades business can check everything before it signs up.

• 04

  A story that sells

  The home page moves from the problem of shared leads and wasted spend to the solution, three simple steps, the trades, the plans, a comparison with other providers, an FAQ and reviews.

• 05

  Every trade in detail

  A Trades page that lists the specific services each trade covers, from boiler installation to block paving, so every visitor finds their own kind of job.

• 06

  Pricing that explains itself

  Four plans side by side with price, ad spend and estimated leads, a Win Jobs versus other providers table, a twelve-question FAQ, and a booking calendar for bigger plans.

• 07

  Straight into the platform

  Every Choose Plan and Get Started button opens the registration page on the GoHighLevel side, and Client Login opens the WinJobs app, so site and platform feel like one product.

• 08

  Proof on the page

  Google reviews from tradespeople appear through a Trustindex widget, and a case study page reports one client's first-month result, so visitors see evidence before they commit.

• 09

  Found in search

  Yoast SEO gives every page a keyword-led title and description, an XML sitemap, structured data and an llms.txt file, and Google Analytics 4 and Microsoft Clarity track how visitors use the site.

The Platform We Built

Behind the website sits the platform: GoHighLevel at the core, joined to Stripe, Google Ads and Slack, so a new client can go from signup to live campaign without anyone doing it by hand.

• 01

  Signup and onboarding

  A registration and signup built for phones: account details, trade, services, coverage area, package, verification and Stripe subscription, ending in an automatic onboarding when payment clears.

• 02

  A trade and service system

  Trades, services and packages are data, not code. Adding a new trade means adding a trade, not rebuilding signup, and each trade gets its own services, landing pages and campaign structure.

• 03

  CRM, sub-accounts and automation

  A GoHighLevel setup with a sub-account for each new client, custom fields, onboarding workflows, pipelines, lead routing with source attached, and email and SMS follow-up.

• 04

  Landing pages and funnels

  Reusable, mobile-first templates built for paid traffic and for search: one clear offer, one main action, trust signals near the decision, and a form made for phones.

• 05

  Client and admin dashboards

  One view for Win Jobs across subscriptions, billing, campaigns, leads and tasks, and a live view for each client of their own leads and campaign performance in the WinJobs app.

• 06

  AI assistants for every trade

  Each trade has its own AI assistant, which asks the right questions, checks the job is inside the coverage area, works around the clock, and hands over to a person with the chat attached.

• 07

  Google Ads infrastructure

  A proven campaign structure for every new client: setup, conversion tracking, dedicated phone numbers, lead monitoring and ongoing optimisation, instead of a fresh design each time.

• 08

  Tracking and live alerts

  Lead source and campaign attribution, call tracking, Slack alerts for every new enquiry, instant text and email alerts for clients, and Google Analytics 4 and Microsoft Clarity on the website and landing pages.

• 09

  Run by us, every day

  We manage it today: GoHighLevel, new client sub-accounts, landing pages, funnels, workflows, automations, AI assistants, the ads, and the website itself.

Under the Hood

The decisions inside the platform that keep it working as the number of clients grows.

• Calls are counted

  Tradespeople's customers phone more than they fill in forms. Dedicated tracking numbers per client mean phone enquiries count, so the campaigns that work are never cut by mistake.

• Minutes, not hours

  A new enquiry sends a Slack alert at once. The gap between a lead arriving and someone seeing it is where revenue is lost in this market, and this closes it.

• Evidence over opinion

  Microsoft Clarity recordings, clicks and scroll depth show where a landing page loses people, so pages are fixed on what visitors do, not on what we guess.

• Built to become a product

  GoHighLevel carries the platform, WordPress carries the brand and organic search. The structure is meant to work at twenty trades and two hundred clients, not only six trades and 25.

• Search, not only ads

  GoHighLevel handles infrastructure well but content-led SEO poorly, so WordPress and Yoast carry the search work. Win Jobs does not have to depend on paid ads for its own growth.

• Billing that triggers work

  Stripe runs the monthly subscriptions, and a cleared payment starts onboarding on its own. Clients log in to the WinJobs app on its own address to see their leads.

Tools & Stack

Screens & Layouts

• Screenshot to be added

  Website home page

• Screenshot to be added

  Platform dashboard

• Screenshot to be added

  Client landing page

Results & What's Next

Win Jobs launched in May 2026 and is live today. More than 25 trades businesses were onboarded in the first two months, and the figures below come straight from the Google Ads account.