OSO Clinic

Overview

Before the Rebuild

The old site could not do a clinic's job. Before touching any design, we looked at what a patient needs from a clinic website and what the old one gave them.

1. 01. The format

   A portfolio, not a clinic site

   A few pages in the style of a portfolio. There was no clear way to browse treatments, no detail on the clinic, and no pages for the services people search for.

2. 02. The state

   Dated and thin

   An old design and very little content. With so few pages and so little to read, there was almost nothing for a search engine to rank and little to build trust.

3. 03. The need

   Patients need answers

   Before booking, a patient wants to know what a treatment is, who it suits, what happens, how long it lasts and what it costs. A few pages could never answer that for dozens of treatments.

So the answer was a complete clinic website: one page for every service, each written and structured to answer those questions and to be found in search.

A Patient's Path Through the Site

We designed the structure around how someone chooses a treatment, so that every step has a clear next step, and the last one is always a free consultation.

1. 01

   Find it

   Browse by treatment group, or start from a concern on the Conditions page, such as fine lines, tired eyes or low energy.

2. 02

   Understand it

   A page for each service explains what it is, who it suits, the areas it treats and how it works.

3. 03

   Check the details

   A treatment at-a-glance panel, a step-by-step process, FAQs and a pricing page answer the practical questions.

4. 04

   Book

   A free consultation button on every page leads to an appointment form, online booking or a WhatsApp message.

What Every Service Page Holds

Each treatment has its own page, built on the same structure, so a patient always knows where to find the answer and a search engine always knows what the page is about.

• 01

  A plain-language intro

  What the treatment is and what it does, in simple words, with the clinic's approach and its London location stated near the top.

• 02

  Who it suits

  A short list of the people the treatment is for, so a visitor can tell in seconds whether the page is about them.

• 03

  Treatment areas

  Where the treatment is used, explained one area at a time, so the page covers each thing people search for.

• 04

  Treatment at a glance

  A quick panel with procedure time, downtime, pain level, how long results last, sessions needed and the starting price.

• 05

  A step-by-step process

  The journey from consultation and assessment to a tailored plan, the treatment itself, and aftercare guidance.

• 06

  Before and after

  A before and after section on treatment pages, so a visitor can see what to expect before they book.

• 07

  Real questions, answered

  A set of FAQs on each page covering safety, results, how often to repeat and what to expect.

• 08

  Links to related treatments

  Each page points to the closest related treatments, guiding visitors onward and showing search engines how the pages connect.

• 09

  A way to book

  A clear call to book a free consultation on every page, so a visitor who is ready never has to hunt for the next step.

What We Rebuilt

Everything was made from scratch: the design, the structure, the content and the SEO, so the site works as a whole.

• 01

  A custom design

  A design made for a premium clinic, not a template: clean layouts and clear calls to action, designed to work well on desktop and on a phone.

• 02

  A clinic-wide structure

  Treatments are grouped into injectables, skin and regenerative, weight management, blood tests, IV therapy, ozone therapy and vitamin injections, with genetics and longevity coming next.

• 03

  A page for every service

  Over sixty pages in all, including a separate page for each filler area, each IV drip, each vitamin injection and each skin treatment, rather than one page that tries to cover everything.

• 04

  Browse by concern

  A Conditions page groups treatments by what a patient wants to fix, across the face, hair and scalp, body and wellness, for people who do not yet know the treatment's name.

• 05

  Clear pricing

  A full treatment pricing page for London, organised by treatment type, so patients can see what things cost before they get in touch.

• 06

  Process and aftercare

  Consultation, step-by-step process, aftercare and FAQ content on every treatment page, so patients know what a visit involves before they arrive.

• 07

  Mobile, group and bridal

  Dedicated pages for mobile IV therapy, group and corporate bookings, and pre-wedding treatments, each aimed at a different kind of customer and search.

• 08

  Trust built in

  About, team and awards pages, Google reviews on the home page, a regulator link in the footer, and a blog, plus privacy, terms and cancellation policies.

• 09

  Easy to contact and book

  A free consultation button throughout, an appointment form, a WhatsApp chat button, online booking, a contact page with the address, and a newsletter signup.

Under the Hood

What the live site shows today. The clinic has kept updating it since 2025, so some details may have changed since we delivered it.

• Search foundations

  Yoast SEO gives each page its own title, description and canonical address, with an XML sitemap and an open robots file, and the titles lead with the treatment and the city.

• Structured data

  Markup that tells search engines about the clinic, its doctor, its opening hours and its reviews, and about individual treatments, plus breadcrumbs on the pages.

• Booking, close at hand

  Online booking through Pabau, an appointment form, and a WhatsApp chat button, so a visitor can book in the way they prefer.

• Measured

  Google Tag Manager and Google Site Kit connect the site to Google's measurement tools, so the clinic can see how patients find it.

Tools & Stack

Screens & Layouts

• Screenshot to be added

  Home page, desktop

• Screenshot to be added

  A treatment page

• Screenshot to be added

  Pricing page, mobile

Results & What's Next

In 2025 a few-page portfolio site became a complete clinic website: a custom design, a structure that covers every treatment, all-new content, and SEO built into every page.